TWICE-'This Week In Consumer Electronics" the most preferred consumer electronics industry newspaper in the United States of America, launches its Indian edition.

A monthly trade publication owned by Reed Business Information TWICE will fill the information gap of the retailers, distributors and manufacturing representatives in the consumer electronics and major appliance industries.

Backed by a rich US legacy and a dynamic Indian editorial team, Reed Infomedia's TWICE will provide a comprehensive research and analysis, latest product updates, news and views from the consumer electronics industry.

It is India's first consumer electronics magazine, which acts as a bridge between the manufacturers and resellers, tracks technology trends, reports channel policy initiatives taken by manufacturing companies and help the resellers  move up the value chain.